367_132x99 Many people wonder what the big deal is about social media. Others wonder what social media is, while others are twittering, facebooking, myspacing, digging, youtubing, tumbler-ing, friendfeeding, kindle-ing, blogging….the list seems endless!

Social media played a powerful role in the last election, not only in votes, but in donations. Social media has, in many ways, changed the way we interact, reconnect with friends from ages past, and have interactions on some level with people who are continents away, as well as in the other room!

As I look at the fabric of social media, I see opportunities to create change by connecting with people of like mind and heart. Not only do you get to connect on a social level, but you are also able to connect "tribal-ly" whether you want to be in a "conservative or liberal tribe," a "vegan or a red-meat tribe," or even a "online or a board gamer tribe." The type and affinity of tribes is limitless, and the potentialities of what a tribe that is focused can do is amazing.

The ability to create and form tribes is the catalyst that can change the world, it has already changed the rules of almost everything we experience.

Seth Godin, an entrepreneur, writer and blogger, has written some fascinating books. From "Purple Cow, and the Big Moo" to his new book "Tribes." He is the creator of Squidoo, a web site where uses share links, ideas and so much more. Take a moment and watch this video of Seth giving a talk about "Tribes." In the video Seth argues that the Internet has ended mass marketing and revived a
human social unit from the distant past: tribes. Founded on shared
ideas and values, tribes give ordinary people the power to lead and
make big change. He urges us to do so.

Dei Gratia,
Monty

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